Web Trackers and What You Should Know

Whenever you use the internet, you leave a fingerprint with every click you make. Websites use trackers to collect data about your browsing behavior and can sometimes gather more than your favorite online stores. It's important to understand how your online data is tracked and used. Watch the video below to learn more about browser tracking.

 
 
Common Browser Trackers

Here are some common web trackers:

  • Cross-site tracking cookies follow you from site to site to gather data about what you do online, most often without your knowledge or consent. They are set by third parties such as advertisers and analytics companies to track you, profile you, make inferences about your interests and retarget you with ads wherever you go online.

  • Social media trackers are placed by social networks on other websites to follow what you do, see and watch online. This allows social media companies to collect more data about you in addition to what you share on your social media profiles.

  • Fingerprinters collect settings from your browser and computer to create a profile of you. The info collected can include details like your screen resolution, operating system, fonts and other apps you’ve installed. Using this digital fingerprint, they can create a unique profile to track you across different websites.

  • Cryptominers are a type of malware that use your system’s computing power to mine digital money. Cryptomining scripts drain your battery, slow down your computer and can increase your energy bill.

Note: Below are links to more information on how to stop trackers within your browser.
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